Social Media
Brand Awareness. Connection. Outreach.
Does Your Business Really Need a Social Media Presence?
If you want to reach a new audience or maintain existing customer relationships, then yes, you need a social media presence. Social media as a marketing tool is an excellent way to build brand awareness, nurture relationships, and stay top-of-mind. All of which keep you competitive.
Social Media Advertising vs. Traditional Advertising
Whether or not you’ve already put money towards traditional forms of advertising, such as TV ads, print, or billboards, we strongly encourage you to consider the value of social media advertising.
Social Media Ads.
Tactics are more flexible
Affordable – you can test different ad campaigns with almost any sized budget
More interactive – made for a two-way conversation
Reporting and analytics are updated in real-time
Highly specific audience targeting
Captures attention more easily since users are already looking at their screens
$20,000 Initial investment paid in full:
Tactics or more static
More expensive – generally have to commit long-term to see a return
One-way street – you’re talking at someone instead of engaging a dialogue
Analytics can be fuzzy – more challenging to attribute consumer actions to these forms of advertising
Targeting a broad audience
No guarantee someone will see your ad – easier to miss if they aren’t paying attention
Organic Social Media vs. Paid Advertising.
The two key parts of social media are organic traffic and paid ads.
Organic Traffic: Posting free, valuable information can really make a difference in the type of traffic you receive and help you gain followers, likes, and page visits.
Paid Ads: Using a social media platform for advertising can get your content in front of people who otherwise wouldn’t see it. You set the criteria of the audience you want to reach and paid advertising will get you in front of them.
A combination of organic and paid advertising is how you’ll get the most out of social media marketing.
Ready to explore the opportunity?
