SEO
Have An Existing Website?
If so, that’s a good start. But are you sure your website is showing up where it needs to be? When people search for what you have to offer, is your website the first option? Is it an option at all? If not, it’s time to look at your SEO.
When you’re using the web for marketing, it’s easy to get confused with the alphabet soup of different acronyms and other jargon. SEO, SEM, PPV, PPC…oh my! One of the most crucial acronyms to spell out in that lineup is SEO – Search Engine Optimization.
What is Search Engine Optimization?
The primary focus of Search Engine Optimization (SEO) is to increase website visibility on search engines like Google, Yahoo, and Bing. SEO increases the number of people visiting your website by achieving higher rankings on the Search Engine Results Pages (SERPs).
How is SEO Done?
There are two ways to perform SEO – the right way and the wrong way.
Search engine algorithms determine search result rankings. These algorithms look at several factors that distinguish proper SEO from improper SEO.
Good SEO consists of keyword research, content with targeted keyword phrases, compelling meta descriptions, header tags and phrases, internal page linking, image tags, and easy to read content.
Unfortunately, improper SEO happens all the time, and any traffic that is drawn to a site that isn’t relevant is useless. Some of the most common SEO mistakes include duplicating content, keyword stuffing, creating slow or non-responsive websites, and much more.
Due to the negative nature of poor SEO practices, search engines will penalize websites that use improper SEO and reward websites with effective SEO.
Local SEO.
Some of the most qualified searches on the internet come from people looking for local businesses. That’s why we offer strategies that tailor to location so our clients can be found by local customers.
Ready to explore the opportunity?
