Want your website on page one of search results? SEM is a guaranteed way to get there.
What is SEM?
In short, Search Engine Marketing mainly consists of marketing a business using paid advertising. Although an ideal SEM strategy will use both SEO (unpaid strategy) and PPC (pay-per-click) together to get the best results.
What is PPC?
PPC (pay-per-click) is a unique form of acquisition marketing. You only pay a fee when someone clicks on an ad – so your marketing spend will not be based on impressions.