Analytics
ARE YOU SURE THE EFFORT YOU’RE INVESTING ONLINE IS PAYING OFF?
After setting up a website, a few ads, and a Facebook page, you might think your work ends there and the internet will handle the rest. You might expect that people will naturally come across your website or ad when searching for services, call you and become paying customers. But when it comes to online visibility, it’s just not that simple.
Thankfully, there are ways to track your efforts online – using analytics.
What do you gain from tracking analytics?
The confidence that your investment online is paying off
Time to focus on running your business
Insight into what works and what doesn’t work
WHAT DOES ANALYTICS CONSIST OF?
Analytics consists of tracking everything that pertains to your business online – your website, phone calls, ads, social media, consumer behavior, and more. The process of analytics includes tracking, analyzing, adjusting, more tracking, adjusting again, back to analyzing – you get the idea.
To properly track analytics, you need time and digital marketing knowledge – two things we realize most business owners don’t have. That’s where a professional digital marketing agency comes in – to handle all the tracking, analyzing, and adjusting that comes with analytics. By letting us do what we do best, you can focus on what you do best.
WHAT DO WE TRACK?
When it comes to analytics, we track a variety of items, including: Google analytics, website traffic, video views, where your target audience is going, and more. We’re able to gather highly detailed reporting on all of this activity. Then, we compare this data over different periods of time. For some clients, we go over analytics quarterly, for others, we make yearly comparisons. This all depends on the type of business you own and what your goals are.
Ready to explore the opportunity?
